Aille Design (pronounced: eye)
Our name Aille Design comes from the French verb Aller which means to go or to move forward. Essentially, we believe inclusivity is the direction the fashion industry needs to move forward in and we're ready to help lead this change!
The pronunciation i / eye alludes to the personal "i" and the physical "eye". The two dots in our logo also represent the braille character for the letter "i". This pronunciation is a reminder that Aille Design products help to empower and increase independence. Through touch, braille readers are able to identify the clothing and can do so without additional assistive technology or help from someone sighted.
"Good design shouldn't exclude anyone" - Alexa Jovanovic, Founder of Aille Design
Our designs are inclusive, fully legible for Braille readers, destigmatize disability and educate about the importance of inclusive representation in the fashion industry. We work alongside a diverse team of fashion lovers from blind, visually impaired and sighted communities. Together, we create fashion-forward products that empower and celebrate inclusivity.
Our founder, Alexa Jovanovic began her research on braille and inclusive fashion while studying at Ryerson University. Her background in fashion communication taught her the importance of disrupting fashion industry norms through innovative design thinking and the co-design process.
While shopping, Alexa noticed a beaded jacket and immediately made the connection between the similarity in size of small beads and braille. She questioned why the beading didn't provide both aesthetic and functional value and began working with a local group of visually impaired individuals to learn more about their experiences with fashion. They discussed everything from basic clothing identification and organization to society's misconceptions of what it means to "look" or "feel" blind.